ceda and Cedabond become strategic partners of AQ UK

29 November 2020

AutoQuotes UK, ceda and Cedabond are entering a formal strategic partnership, following a 12-month period of discussions and collective collaboration pieces, to further develop the foodservice market.

The new partnership is set to further strengthen the UK position and align with the strategy of AutoQuotes’ US model of working closely with FEDA. 

All parties are said to be utilising this opportunity to further underpin their collective strategy of consolidation and growth as they try to navigate Covid and support the sector in returning to a new normal. 

The collaboration will see the new partners work closely to produce research reports and live market information, as well as create and share statistical analysis to help members and partners better understand the market and plan accordingly.

Adam Mason, Director General of ceda, stated that it was hugely important for ceda to be a part of the development of existing products and the creation of new software solutions for members, partners and the wider industry.

He said: “ceda are delighted to enter into this formal, strategic partnership with AQ, as the vast majority of ceda members and partners are using AQ products already, we can therefore help drive greater awareness and knowledge to ensure that they are making the most out of the solutions available.

“We very much look forward to this venture with AQ’s UK and US teams, to assist growth and innovation and continue to add value and support to the distribution network in the UK.”

Mark Kendall, Commercial Director at Cedabond, added: "After lengthy talks and careful planning we are delighted to be working closely with the AQ UK team.

“Industry wide AQ offers digital solutions that really bring the industry together and we're here to support that further with ongoing innovation, strategic direction and support."

David Demres, AQ VP of marketing and strategic development, followed: “AQ is focused on fully supporting our customers, especially during this difficult period for the FES industry, and we are thrilled to be able to collaborate with new partners who shares the same objectives as we do.” 

Demres said the partnership will also add further value to manufacturers and dealers looking to join in the new year. 

He added: “In 2021, AQ UK is looking to expand and develop our practices to support our network even further, so this synergy will collectively provide users with an effective gateway to take their products to new markets and leverage their power further.”