Chefswarehouse (Kel Trade Ltd T/A)

Unit 8, Brierley Way
Southern Avenue


Robin Kellard


Main Contact


01586 368250



Based in Leominster, Herefordshire, opened in January 2019 to serve chefs and catering professionals with top quality brands at highly competitive prices and a fast dependable delivery service. Our new e-store is a partnership that draws on Kel Trade of Leominster's highly reputed service supplying catering and hospitality industries in the West Midlands – together with Kegsoft’s advances in ecommerce efficiency.

We cover all bases and currently offer over 25,000 products across more than 350 brands - everything from catering and hospitality essential supplies to chefs’ premium kitchen equipment, appliances and clothing.

Our Ethos is to deliver 100% Customer Satisfaction through:

  • Providing the widest possible choice of products
  • Consistently offering best possible prices
  • Ensuring a fast and trustworthy delivery service
  • Providing a simple-to-use, uncluttered ordering process
  • Going the extra mile to satisfy customers' requirements
  • Providing a personal service - we're more than just an online store
  • Building on our reputation for trust & confidence with our customers 

Passing on Cost Savings to our Customers by:

  • Continuously monitoring our supply costs & pressing down on prices across all product categories
  • Building relationships direct with UK Manufacturers and Suppliers
  • Simplifying our online store processes & eliminating unnecessary gimmicks & frills
  • Employing ultra-efficient store management techniques
  • Minimising spend on marketing and advertising

Environmental Policy

Our founders have diverse backgrounds including an ex-marine ecologist so it’s unsurprising that we’re on a mission to help businesses as well as individuals switch from oil-based and non-recyclable disposable to more eco-friendly, biodegradable & compostable alternatives.