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First Choice Group and CCS, two of the UK’s most prominent spare parts, accessories and consumables brands have announced their joint charity of the year for 2023. Supporting the vital work done to rid the world of hunger, the duo has chosen to support Action Against Hunger.

Action Against Hunger operates in 51 countries worldwide, reaching more than 26.3 million people and responding to 55 emergencies in 21 countries in 2022. Tacking life-threatening hunger, a predictable, preventable and treatable problem affecting communities across the globe, Action Against Hunger is leading the research needed to create a world free from hunger. Forever.

Nominated as the charity of the year for both First Choice Group and CCS, Action Against Hunger will benefit from a full calendar of fundraising events, challenges, discussions and promotions throughout 2023. Representing a value pillar of both companies, ‘community’ signifies how both First Choice Group and CCS collaborate with charity partners to support good causes, such as that of Action Against Hunger.

The first fundraising event of the year is Pancake Day on the 21st February, First Choice HQ and the CCS head office teams will host a fun-filled day of cooking to raise money for Action Against Hunger.

In addition to Pancake Day, First Choice Group and CCS will be holding fundraising events to celebrate key events including Halloween and Christmas Jumper Day. Plans are also being formed for group challenges and ways to raise funds at industry events, exhibitions and conferences. On choosing the charity of the year, Julian Fisher, Head of Marketing at First Choice Group and CCS adds:

“Each year our fantastic community team nominate a charity of the year, which we support with fundraising and awareness campaigns. For 2023, I’m pleased to announce that we will be supporting the vital work of Action Against Hunger. Spearheading the fight against global hunger, the unique charity pioneers ground-breaking research, using science, innovation and practical experience to support communities around the world. The charity also reacts to natural and manmade disasters to support those suffering from hunger and malnutrition. Over the course of the next 12 months, we will host regular events and challenges to help fundraise and support the cause.”