The UK’s leading supplier of spare parts for the foodservice industry, Parts Town UK, are publicly announcing their Next Level Project, the company’s long-term innovation initiative to boost customer experience across all its digital platforms.

“It’s no secret that we live in an ever more digital world” shares Mike Barrett, Managing Director of Parts Town UK. “We know our Customers and OEM partners are under increasing pressure to drive efficiency improvements within their own businesses to better serve their customers.  We firmly believe investments in digital innovation will play an increasingly important role in enhancing the customer experience. So today, we’re pleased to announce our Next Level Project.

“The Next Level Project has been underway internally for quite some time, and we’re pleased to not only to share the project with our customers and partners but to also be launching the first two new services to come from it today” added Mr Barrett.

The first of the Next Level services available from 4^th November, is a dedicated WhatsApp channel where customers can conveniently chat with the Parts Town UK Customer Experience Team. With this new instant messaging option, customers can expect rapid responses for the most requested services, including:

1. Part identification
2. Checking an order status
3. Requesting a quote
4. Technical Refrigeration Support (spoiler alert!)
5. Apply for a Trade Account
6. General questions (e.g. order cut-off times, requesting a manual, etc.)

“Our objective with this new channel is to deliver the best digital chat experience in the industry – and we’re not stopping here, there’s a lot more to come” added Mr Barrett.

To ensure the highest level of service and safety, some chat options are reserved for customers with Trade Accounts – but applying for an account can be done quickly in WhatsApp.

Parts Town UK is also launching a new Technical Refrigeration Support service, offered exclusively to qualified refrigeration technicians and available through WhatsApp. Customers will be able to tap into over fifty years of experience from the specialist Parts Town UK Refrigeration Team to aid in fault diagnosis.

“We’re excited about having a direct communication channel  for refrigeration engineers to chat with us for technical enquiries said Lee Mitchell (MInstR), Parts Town UK’s Refrigeration Product and Technical Manager. “Being able to instantly send photos and videos to our technical team helps reduce the time it takes to identify parts requirements 

As part of their ongoing commitment to improving digital experiences, the Parts Town UK team plans to roll out the same service level the WhatsApp channel offers to its website & app live chat service very soon.

“With more features planned for the services launching today, and other projects in the pipeline , it’s an exciting time for us at Parts Town UK” Mr Barrett adding in closing.

The Parts Town UK Customer Service channel, and Technical Refrigeration Support service, is available on WhatsApp Monday to Friday from 8.30am to 5.30pm. Try it today by messaging +44 7496 716651 or visit www.partstown.co.uk for more information.