First Choice Group

First Choice Group
Blakeney Way, Kingswood Lakeside
WS11 8LD


John Whitehouse


Managing Director


01543 577778



Founded in 1999 and with a reputation for delivery outstanding customer service and efficiency, we work in partnership with all of the industry’s leading brands to offer genuine OEM spares. Operating with a database of more than one-million parts we also service the catering, laundry, coffee and bakery industries.


What sets us apart is the level and range of our knowledge and experience. Based in Cannock, Staffordshire, we employ a workforce of almost 170 qualified and trained staff. In May 2017 we moved to new purpose-built headquarters to help satisfy future ambitions for growth.

From the parts automation centre in the Midlands First Choice can supply from stock the most diverse range of commonly needed spares in the UK, all available for next day delivery if ordered before 5.30pm. First Choice can also supply a comprehensive range of consumables and tools enabling the company to be at the heart of the catering equipment service industry. It’s even easier to identify the part you need with the availability of a series of fully illustrated catalogues and CD containing photographs of over 25,000 parts for cooking, dishwashing, refrigeration and coffee making equipment.

Meanwhile Combico UK is our award winning and nationally acclaimed Ltd training arm. It is certified by Logic Certification to run gas courses and carry out assessments under the Nationally Accredited Certification Scheme for Gas Fitting Operatives (ACS). It caters for both the experienced gas engineer looking to renew ACS qualifications or an engineer that wants training to broaden skill sets.

Our on-site training facilities are second to none, equipped with fully functional professional kitchens which includes the kind of equipment that engineers are familiar with and are likely to come across in their daily work.