First Choice Group

First Choice Group
Blakeney Way, Kingswood Lakeside
WS11 8LD


John Whitehouse


Managing Director


01543 577778



The First Choice Group has been in business for 18 years and employs over 140 people at its premises in Cannock, Staffordshire. The company specialises in meeting the needs of the commercial catering market and over the years has expanded the core business of commercial catering spare parts supply.


Today the company has diversified into the refrigeration, environmental solutions and engineer training sectors, as well as laundry, coffee and bakery spares in order to provide a wider and more comprehensive offering to its customers in the foodservice industry.


From the parts automation centre in the Midlands First Choice can supply from stock the most diverse range of commonly needed spares in the UK, all available for next day delivery if ordered before 5.30pm. First Choice can also supply a comprehensive range of consumables and tools enabling the company to be at the heart of the catering equipment service industry. It’s even easier to identify the part you need with the availability of a series of fully illustrated catalogues and CD containing photographs of over 25,000 parts for cooking, dishwashing, refrigeration and coffee making equipment.